Audiences no longer simply consume — they evolve within worlds shaped by cinema, gaming, music, and street culture. The true risk is not conformity, but disappearance within a saturated landscape of borrowed aesthetics.
Our belief: culture is not a trend; it’s a dynamic.
Our role: turning culture into a creative advantage for your brand
Audiences no longer simply consume — they evolve within worlds shaped by cinema, gaming, music, and street culture. The true risk is not conformity, but disappearance within a saturated landscape of borrowed aesthetics.
Our belief: culture is not a trend; it’s a dynamic.
Our role: turning culture into a creative advantage for your brand
With a career at the crossroads of art, business, and advertising, Laura Tordjman studied at NYU Stern Business School in New York, where she lived for six years. It was in the Big Apple that she began her career, working at JR’s studio and then at Christie’s, before continuing her professional journey at Sotheby’s Paris, Perrotin, and in strategic planning for international brands such as Hennessy and Volkswagen at DDB.
From market positioning strategy to the curation of immersive exhibitions, she connects artistic vision with commercial success. Whether working with collectors, institutions, or brands, she translates cultural dynamics into impactful strategies that redefine brand experience and value.
Lili Bravi is a Creative Director specializing in the design of experiences at the intersection of art, technology, and storytelling. Born in Paris, she studied at Parsons School of Design in New York. She then went on to work at Droga5, BBH, and Rockstar Games, leading projects for global brands such as Google, Samsung, and PlayStation, as well as for the Grand Theft Auto and Red Dead Redemption II franchises.
After ten years in New York, she returned to Paris and led the creative teams at Accenture, supporting groups such as Airbus, LVMH, and Danone in the development of innovative initiatives integrating VR and generative AI. She now continues her projects with a creative approach focused on innovation and impact.